The ultimate objective was to establish a brand that projects warmth, fosters a welcoming atmosphere, and inspires trust with customers.
In rebranding Maza, my focus is on optimizing negative space in the logo to ensure balance and enhance visual appeal, while also addressing readability and overall brand experience. Aiming to create a distinctive logotype that maintains its integrity across various dimensions and scales, recognizing the importance of expanding our library of usable assets for both product and social media platforms.
Strengthening Maza's brand representation is paramount, as the logo will serve as the primary face of the company, making a lasting impression on investors and customers. To maintain focus, we will keep the scope light, prioritizing practical design improvements over extensive research and unnecessary persona characteristics.
In rebranding Maza, my focus is on optimizing negative space in the logo to ensure balance and enhance visual appeal, while also addressing readability and overall brand experience. Aiming to create a distinctive logotype that maintains its integrity across various dimensions and scales, recognizing the importance of expanding our library of usable assets for both product and social media platforms.
Strengthening Maza's brand representation is paramount, as the logo will serve as the primary face of the company, making a lasting impression on investors and customers. To maintain focus, we will keep the scope light, prioritizing practical design improvements over extensive research and unnecessary persona characteristics.
Maza Customer Journey Activation Map
